Carnaval 2025 - 99

project overview
To activate 99's sponsorship of 3 of Brazil's main street carnivals, we've decided to take some of the nations main artists to appear for the first time in those cities. And of course, we did it the only way we could do it: using 99s premium electric fleet. To close salvador's carnival our car crashed the party for a special delivery: the Guinness Book of Records.
project type
Brand Experience & Activation
year
2025
my role
Creative Director
client
99






