Carnaval 2025 - 99

project overview

To activate 99's sponsorship of 3 of Brazil's main street carnivals, we've decided to take some of the nations main artists to appear for the first time in those cities. And of course, we did it the only way we could do it: using 99s premium electric fleet. To close salvador's carnival our car crashed the party for a special delivery: the Guinness Book of Records.

project type

Brand Experience & Activation

year

2025

my role

Creative Director

client

99