Desafio 99 Moto - 99

To relaunch the 2-wheels category in rio de janeiro and highlight that 99 Moto is the fastest way to move around the city, whether for business or leisure, we mixed them both and challenged Ferrugem: 4 suprise pocket concerts, in the same day, on the four corners of Rio de Janeiro. To discover its locations and follow the singer paying less using 99 Moto, the audience could use the app's address search feature using hints given on the radio and OOHs.