Spa de Mal-Estar

project overview
going back to school is one of the main anxiety/stress triggers for Gen-Z. So, to prepare a group of influencers and creators fans of the show to go back to Nevermore at the start of another school year, we invited them to release their stress at Wednesday's Illness Spa. The experience featured a dreadfull meditation, Uncle Fester's Pillates Dungeon and a torturous massage session.
project type
Brand Experience & Activation, Social
year
2025
my role
Creative Director, concept
client
Netflix - Wandinha S02 Launch






