Spa de Mal-Estar

project overview

going back to school is one of the main anxiety/stress triggers for Gen-Z. So, to prepare a group of influencers and creators fans of the show to go back to Nevermore at the start of another school year, we invited them to release their stress at Wednesday's Illness Spa. The experience featured a dreadfull meditation, Uncle Fester's Pillates Dungeon and a torturous massage session.

project type

Brand Experience & Activation, Social

year

2025

my role

Creative Director, concept

client

Netflix - Wandinha S02 Launch