Coelhos da Páscoa

project overview

to celebrate easter and pay hommage to cocoa life's producers, Lacta asked for something people would want to share with family and friends. We invited children to draw and tell us what they think the easter bunny looked like and send them a message. Afterwards, we surprised producers and their families with plush bunnies identical to the one's drawn by the children, in a night they would never forget.

project type

Film

year

2023

my role

Creative Diretor, copywriter

client

Lacta