Coelhos da Páscoa

project overview
to celebrate easter and pay hommage to cocoa life's producers, Lacta asked for something people would want to share with family and friends. We invited children to draw and tell us what they think the easter bunny looked like and send them a message. Afterwards, we surprised producers and their families with plush bunnies identical to the one's drawn by the children, in a night they would never forget.
project type
Film
year
2023
my role
Creative Diretor, copywriter
client
Lacta






