#CULPADAS - O Boticário

to raise awareness on the subject of maternal guilt, O Boticario took the streets of major brazilian capitals during Mother's Day. We projected images of real mothers, as society sees them: guilty. On social, influencers raised the hashtag #culpada, to talk about this issues, organically encouraging thousands of others to do the same. On the next day, our mothers took the streets of Brazil again, but now acquitted of all charges by who matters most: their children.