se joga no play

project overview

to launch Fanta's collab with worldwide gaming icon Pac-Man, we created a giant arcade at CCXP - the world's largest geek culture convention. Guests could play as "Ghosts", roaming blindly trough our maze, as "Pac-Man", trying to get to all 4 Fanta flavors without getting caught, or as the "Player", guiding the Pac-Man from the top of our arcade.

project type

Brand Experience & Activation

year

2023

my role

Creative Director

client

Fanta